We reinvented the
unaddressed mail business.

Now we’re reinventing
data-driven marketing.

The Mission

We’re here to raise the bar for what effective marketing can be.

ReachMedia are creating a world where marketers and business owners make smarter and better justified decisions with their marketing dollars.

No one does exactly what we do. We run the smartest letterbox flier distribution in Aotearoa New Zealand. We fuel the local behavioural data analytics behind the world’s largest outdoor media provider. We deliver shorter and more satisfying paths to purchase.

From smart letterbox campaigns to digital, ReachMedia are turning intelligent, data-led insights and analytics into your accelerated marketing strategy.

Explore our solutions

The Story

We’ve come a long way since our first analyst team used printed maps and a compass, to build targeted letterbox drops for our clients.

Today our data scientists build world-class marketing solutions, powered by machine learning.

ReachMedia is leading audience measurement and mobile advertising – bringing together businesses and consumers like never before.

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#1 Audience measurement

Powering ‘Calibre’ – the leading measurement platform in NZ for Out-Of Home media


Clients across NZ including big box, mid tier retail, agencies, SME


Million Mailers delivered each year


Whether letterbox, digital, data or analytics, our solutions all have one thing in common: they’re connecting your products with the right people and driving them to purchase.

We aggregate billions of data points into tangible insights so you can better understand your market and your customers, how to reach them, and the best ways of maximising your resources.


From small and medium companies to ad agencies and some of the country’s biggest retailers – we work with them all. 

What people say

We reckon we’re the best at what we do. But don’t just take it from us.
Here’s what some of our clients and partners have to say:

We were impressed with ReachMedia’s innovation and data-driven approach to selecting the right households for our mailers. While the partnership is focussed at this stage on delivering promotional and personalised messages to specific addresses, in time we hope to be able to leverage more data and marketing automation capabilities from ReachMedia.

Jonathan WaeckerChief Marketing Office at The Warehouse Group

Our brands have seen the NZ market continue to react positively to unaddressed mail from the retail sector. Our success has come from a clear strategy in targeting specific demographics which we have identified through an in-depth market analysis project led by ReachMedia.

Kathryn FranklandMarketing Manager, James Pascoe Ltd

Working with ReachMedia we have developed Calibre, a market-leading audience measurement system for out of home media in New Zealand. ReachMedia's mix of clever data science - blending mobile, traffic, purchasing and segmentation data - and their understanding of media, makes them a valued analytics partner.


Unaddressed mail has been part of the advertising mix used by our tutoring centres for many years. It has helped us create and build brand awareness within selected areas, targeting families within the local vicinity of centres. In the early days of a centre opening, we can see up to half our enquiries coming from unaddressed mail.

Jan GumbleyMarketing Manager, NumberWorks'nWords

“In short, it went gangbusters. The huge amount of traffic from the e-catalogue put a significant strain on our online fulfilment with the amount of sales we got!”


Felicia Aull – Marketing Coordinator, Hunting & Fishing New Zealand

Want to see how we can help your business grow?

Go to our Case Studies

The Team

Good minds think alike. Great minds think very differently.
Meet the marketing specialists and data gurus who are here to give your marketing the power and reach it deserves.

Struan Abernethy

Chief Executive Officer

Struan is the driving force behind ReachMedia’s transformational journey toward becoming a leading data-driven, multi-channel marketing business. He is passionate about surrounding himself with people who make a difference and are aligned to the strong ReachMedia vision.

A passionate kiwi, he is heavily invested in ‘NZ Inc.’ and as a recent graduate of contemporary leadership program - Hiakai, Struan is driven to put our corner of the world on the global stage.

Balancing strong governance experience and an aptitude for innovative thinking, he’s a born leader who also loves adding value through his Board membership work for the likes of Make A Wish NZ.

In his spare time, you can find him out on his boat with family and friends enjoying the fabulous environment that is the Hauraki Gulf.

Aaron Glass

Chief Operating Officer

Self-dubbed ‘the dinosaur’ of the ReachMedia leadership team, Aaron’s 11 years living and breathing the printed media industry has well-positioned him to lead innovation and performance for ReachMedia clients through industry-leading ICT tools.
With a past career immersed in business analytics, procurement and contract management, Aaron is your true, relentless high performer – motivated to extract the best from his people and deliver results for clients.
Proudly hailing from the South Island's West Coast, he’s a competitive whitebaiter and takes switching off very seriously during the whitebaiting season…

Sam Saxton

Chief Customer Officer

Sam has successfully ridden the wave of technology disruption across a number of industry sectors from Telcos, utilities, and recycling to construction, travel, and media. Across each of these diverse industries, Sam established customer centric operating models that accelerated delivery cycles, enabled fast iterations and provided a digital platform to scale up growth. As GM Innovation, Sam is applying his learnings to reinventing data-driven marketing.

Sam is active in the start-up ecosystem where he mentors early stage companies as an angel investor, advisor, and director. His passion for nurturing start-ups through those formative years saw him lead the initial investment syndicate into Jayride in 2012 through to its listing on the ASX in 2018 where he is now a non executive director.

Sam has had less success applying these learnings to transform his beehives production or scaling up the number of eggs from his chickens.

Tim Macmillan

Head of Product

Tim is a data ‘native’. For more than 15 years he’s held roles in Innovation and Product Development, most recently feeding his interest in data-driven marketing solutions to grow NZ businesses.

A big fan of the ReachMedia way of working, he’s worn many hats during his time here including pioneering audience targeting and measurement solutions across letterbox, digital and out-of-home media channels.

‍Tim developed a passion for statistics in junior cricket where, if we’re being honest, he showed more talent for keeping the batting averages than scoring runs. There’s still time for that sporting prowess to shine…

Ksenia Kiykova

Analytics Manager

Ksenia has a hand in pretty much every project at ReachMedia. Whether she’s updating background data or providing geocoding analysis, she’s leveraging over a decade of experience in marketing and business intelligence to lead and grow both her team and her clients’ market power so that they can reach their full potentials.
Challenge and change. If you ask Ksenia what underpins both her personal and professional lives, it’s these two ‘C’s. They drive her natural curiosity and help her drill down through key issues to solutions that are fit for purpose. They give her the confidence to make smart, data-led decisions toward strategic marketing goals.
When she’s not part of a pioneering smart marketing team, you’ll find Ksenia in that other full-time job of parenting, exploring our beautiful country, and getting some ‘me time’ at the gym.

Sarah Whitehouse

Key Account Lead

Sarah knows better than most the power of great relationships. She’s been coordinating and leading key accounts with ReachMedia for over a decade, driving tangible and lucrative results for our letterbox clients.

Self-described as ‘analytical by nature’, it’s Sarah’s ability to combine data-led insights with collaboration and an innovating spirit that has really set her apart in our team and won over clients time and time again during her tenure. Most importantly, Sarah champions understanding –focussing on understanding the mindset and values of her team and her clients so everyone brings their best to the table.

When she’s not leading accounts and maximising client relationships, Sarah’s a busy mum spending time on our local beaches or cooking her way around the world.